The essence of a visual knowmad
A well-known advertising film production company that, given its rapid growth, decided to expand its market to the production of new narratives and fiction content.
Notarios’ main motivation to move forward with a rebranding was both to update their brand and to expand their service offer to the market of content production and fictional narratives.
Based on the concept of exploration, and given that Notarios identify themselves as a production company that is constantly moving, we created a visual language that denotes traveling and a journey to different worlds or dimensions.
With the concept of optical illusions as a reference, its visual identity is composed of lines that shape figures evoking interdimensional portals, denoting exploration, continuous research, and a threshold to different realities to which the new narratives of the company lead.
- Art direction for social media
- Brand identity
- Brand strategy
- Tone of voice