A different way to see your finances - Irreverent and revolutionary

Bankar is a Fintech Startup backed up by the Central Bank of the Argentinian Republic.

The challenge was to stand apart from the competition but, none of its functional benefits was different from other Fintech initiatives.

The brand strategy highlights the emotional benefits instead of the functional ones, creating a strong /disruptive personality based on freedom and empowerment.

What we did:
  • Art direction for social media
  • Brand identity
  • Brand strategy
  • Tone of voice
  • UX/UI