Creative Studio

Horizontal

challenge

They were looking for a dynamic, playable and entertaining brand. Able to convey the idea of ​​participation of the society and the different disciplines in the spatial development.

idea

The brand is focused on game, participation and diversity. We disaggregate the horizontal word and turn it into 2D and 3D pieces that are located on a grid.

In this grid it is possible to locate the pieces as desired and their colors will change according to the project the Foundation is working on. Each color is assigned to a keyword, and pieces can be used randomly.

On the ground, the idea is that the participants themselves collaborate in the constitution of the logo, defining between the set of pieces and colors the brand has which ones fit better with the project.