Creative Studio

Carmina Villegas

Positioning a brand as the main reference of the design in Colombia

Who

Carmiña Villegas, a design  lover that travel the world curating the most high-end brands like Seletti, Vista Alegre, Villeroy & Boch, Riedel, Rosenthal, Christofle, Costa Nova, Philippe Desoulieres, Bernardaud, Kosta Boda and Orrefors among others looking for exclusive design objects to import to Colombia.

Challenge

They wanted to bring their refined and innovative style to their digital media communication and reflect it their visual merchandising.

Idea

We base the communication strategy into an art direction focused on color and all its possibilities, which allowed us to give more attention to the design objects, show dynamism and variety, and also highlight the brand values: exclusivity, design and elegance.

This is better to watch than to explain 🙂